About Durable: Our mission at Durable is to make owning a business easier than having a job. Durable builds AI that does the work for you. Our goal is to own the DIFY (Do It For You) small business category. What is DIFY? It is a new category of technology that is faster and more cost effective than a human, and much easier to use than software. It is an AI first approach to solving customer problems. You don't need to learn new software. You don't need to read help docs. You don't need to learn how to prompt. You provide business context and feedback, and the work is done for you. We ...